Unit 3 – Social Media in Business

You will explore how businesses use social media to promote their services and products.  You will also implement social media activities in a business to meet requirements.

Assessment:  You will be assessed by a series of assignments set by your tutor.

Assessment Criteria – Unit 3

BTEC Assignment Brief A

BTEC Assignment Brief B

Assessment Decisions

In this unit you will study social media sites and look at the ways these sites can be used by a business.  You will develop and implement a social media plan for a business to meet specified aims and objectives.  In addition you will gather data on the business’s use of social media and comment on the plan’s effectiveness.

Learning aim A: Explore the impact of social media on the ways in which businesses promote their products and services.

Learning aim B: Develop a plan to use social media in a business to meet requirements.

Learning aim C: Implement the use of social media in a business.

Learning aim Key content area Assessment approach
A Explore the impact of
social media on the ways
in which businesses
promote their products and
services.
A1 Social media websites

A2 Business use of social media

A3 Risks and issues

A report that explores how a
business can use social media
to raise its profile and promote
products and services.
 B Develop a plan to use
social media in a business
to meet requirements.
B1 Social media planning
process

B2 Business requirements

B3 Content planning  and
publishing

B4 Developing an online community

B5 Developing a social media
policy

B6 Reviewing and refining
plans

Documentation showing the planning, preparation and implementation of the use of social media in a business, which meets identified requirements.

Established social media pages dedicated to the business,which fulfill the requirements given in the plan, accompanied by supporting documentation.

Statistical data generated by social media websites, including analysis of how it was used to optimise the use of social media.

A report evaluating the use of social media in a business against the plan, showing how well it meets business requirements.

C Implement the use of social media in a business. C1 Creating accounts and profiles
C2 Content creation and publication
C3 Implementation of online community building
C4 Data gathering and analysis
C5 Skills, knowledge and behaviours