Learning aim A: Explore the impact of social media on the ways in which businesses promote their products and services
A3 Risks and issues
- Negative comments on social media sites and damage to reputation
- Time constraints on social media interaction, return on time investment.
- Unforeseen consequences of posted content
- Security issues related to increased company profile as a result of the use of social media:
- dangers of virus infection
- potential for blackmail/ransom
- theft of company-sensitive information or personal information.