A3 Risks and issues

Learning aim A: Explore the impact of social media on the ways in which businesses promote their products and services

A3 Risks and issues

  • Negative comments on social media sites and damage to reputation
  • Time constraints on social media interaction, return on time investment.
  • Unforeseen consequences of posted content
  • Security issues related to increased company profile as a result of the use of social media:
    • dangers of virus infection
    • potential for blackmail/ransom
    • theft of company-sensitive information or personal information.