C4 Data gathering and analysis

Learning aim C: Implement the use of social media in a business

C4 Data gathering and analysis

Gathering and interpreting data on social media websites using dedicated tools such as Facebook Insights, Twitter Analytics, Google Analytics and TweetReach.

  • Identifying interaction relating to individual posts.
  • Identifying audience profiles, e.g. age, location.
  • Monitoring number of ‘likes’ and ‘shares’.
  • Comparison of intended target audience versus actual audience.
  • Identification  of posts and types of content which create the highest levels of interaction.
  • Identifying the number of visitors who ‘click through’ to the company e-commerce website.