Learning aim C: Implement the use of social media in a business
C2 Content creation and publication
- Carry out research in order to produce engaging content for the intended target audience.
- Produce, publish and manage content.
- Improve visibility of published content.
- Methods to encourage audience interaction, e.g. use of images, phrasing text content, timing of posts to coincide with times when followers are online.
- Integration of information across company e-commerce website and social media website.
- Adapting and testing content on different device platforms, e.g. mobile phones, tablets and notebooks.