You will explore how businesses use social media to promote their services and products. You will also implement social media activities in a business to meet requirements. Assessment: You will be assessed by a series of assignments set by your tutor. Assessment Criteria – Unit 3 BTEC Assignment Brief A BTEC Assignment Brief B Assessment […]
Social Media Awards 2017 – Shortlist Social Media Awards 2016 – Winners Hootsuite – Glossary of Social Media Terms Twitter Terms Social Media Examiner is one of many blog sites with lots of up-to-date articles about using social media for business purposes. Social Media Today also focuses on social media marketing for business. The Guardian […]
Learning aim A: Explore the impact of social media on the ways in which businesses promote their products and services. A2: Business uses of social media Posting different content formats, e.g. text, images, video, links, polls and quizzes. Content focus and meaning, e.g. information, promotion, humour, special offers and customer service. Developing an audience and […]
Content Learning aim A: explore the impact of social media on the ways in which businesses promote their products and services. A1 Social media websites Developments in social media affect the way businesses promote products and services: social media websites are constantly evolving and new features are introduced regularly features, structure and target audience of […]
Learning aim A: Explore the impact of social media on the ways in which businesses promote their products and services A3 Risks and issues Negative comments on social media sites and damage to reputation Time constraints on social media interaction, return on time investment. Unforeseen consequences of posted content Security issues related to increased company […]
Learning aim B: Develop a plan to use social media in a business to meet requirements B1 Social media planning processes Processes to consider when planning the potential use of social media in a business, including: the specific business requirements content planning and publishing developing online communities enforcing social media policies.
Learning aim B: Develop a plan to use social media in a business to meet requirements B2 Business requirements Working with a client to set requirements for the use of social media and the potential benefits for the business when compared to traditional promotional methods Establishing timescales and responsibilities for the use of social media […]
Learning aim B: Develop a plan to use social media in a business to meet requirements B4 Developing an online community
Learning aim C: Implement the use of social media in business C1 Creating accounts and profiles Sign-up, creation and administration of social media website business accounts. Creation and set-up of a company profile. Customisation and configuration of the company profile, including privacy settings, colour schemes, images, text and other assets that follow branding guidelines.
Learning aim C: Implement the use of social media in a business C2 Content creation and publication Carry out research in order to produce engaging content for the intended target audience. Produce, publish and manage content. Improve visibility of published content. Methods to encourage audience interaction, e.g. use of images, phrasing text content, timing of […]
Learning aim C: Implement the use of social media in business C3 Implementation of online community building Implementation of an online community building strategy, including: use of hashtags, sharing an tagging finding and joining groups and contributing information following people and businesses. Monitoring and responding to comments; importance of prompt responses Using tools and techniques […]
Learning aim C: Implement the use of social media in a business C4 Data gathering and analysis Gathering and interpreting data on social media websites using dedicated tools such as Facebook Insights, Twitter Analytics, Google Analytics and TweetReach. Identifying interaction relating to individual posts. Identifying audience profiles, e.g. age, location. Monitoring number of ‘likes’ and […]
Learning aim C: Implement the use of social media in business C5 Skills, knowledge and behaviours Planning and recording, including the setting of relevant targets with timescales, how and when feedback from others, such as customers and social media followers, will be gathered. Reviewing and responding to outcomes, including the use of feedback from others, […]